Terms of service

1. Agreement

These Terms of Service (“Terms”) govern your access to and use of Cresa at cresa.digital and app.cresa.digital, operated by Crest Sync (Private) Limited (“Cresa”, “we”, “us”). By creating an account or using the service you agree to these Terms. If you use the service on behalf of an organisation, you confirm that you are authorised to bind it.

2. The service

Cresa is business-messaging software that helps authorised businesses manage customer conversations in a shared inbox, keep contacts and sales pipelines, run automations and broadcasts, and use an AI agent that drafts or sends replies and can take the actions a business switches on — such as booking appointments, creating leads or tickets, requesting approvals and scheduling follow-ups — across supported channels including WhatsApp, Facebook Messenger, Instagram, social comments, website chat and email.

Which channels and features are available depends on your plan. Connected platforms can change or withdraw their APIs, and we may add, change or remove features, so channel availability can change over time. Features marked “beta” (for example TikTok) are offered for evaluation, may change or be withdrawn, and come without any availability commitment.

3. Accounts and eligibility

You must give accurate information, keep your credentials secure, and you are responsible for all activity under your account, including the roles you grant your team. You must be able to enter into these Terms and may use the service only for lawful business purposes. Cresa is a business service and is not offered to consumers for personal, family or household use.

4. Authorised use and platform compliance

You may connect only channels, pages, numbers, stores, calendars and accounts you own or are explicitly authorised to manage. You are responsible for complying with the rules of the platforms you connect — including the Meta Platform Terms, the WhatsApp Business Messaging Policy, Instagram and Messenger policies, and the terms of Google, Microsoft, LinkedIn, TikTok, Shopify, WooCommerce and Twilio — including recipient opt-in, permitted message categories and the WhatsApp 24-hour customer-service window.

5. AI and automation

You are responsible for the content you send, for obtaining any consent recipients must give, for the accuracy of the business information and documents you provide, and for reviewing AI-generated responses and automated actions before letting them run without approval. AI output can be inaccurate or incomplete and is an aid, not professional advice.

6. Plans, AI credits and fees

New workspaces start with a free trial. Paid plans are billed in advance, monthly or yearly, through Paddle.com, our online reseller and merchant of record, and renew automatically until cancelled. Each plan includes the channels, team seats, knowledge-base documents and monthly AI-credit allowance shown on our pricing page when you subscribe — for example, the Starter plan covers WhatsApp, Facebook and Instagram, and the Professional plan covers every supported channel. Prices are in US dollars and exclude taxes such as VAT, GST or sales tax, which Paddle calculates and collects based on your location. Additional credit packs are one-time purchases that do not expire and are used only after the monthly allowance. When both are used up, AI features pause until the allowance renews or credits are added.

Refunds are governed by our refund policy, including a 14-day money-back guarantee on the first payment of a new subscription; otherwise fees are non-refundable except where the law requires. Third-party charges — for example WhatsApp message charges billed by Meta to your own account, or charges from Twilio for a phone number you connect — are separate and your responsibility. We may change prices with notice before your next billing period.

7. Acceptable use

You agree not to use the service to:

• send spam or unsolicited, deceptive or unlawful messages;
• breach any connected platform's policies or applicable law;
• make the AI agent impersonate a person or state things you know to be false;
• infringe intellectual property or privacy rights;
• transmit malware, or try to disrupt or gain unauthorised access to the service;
• reverse engineer or resell the service except as we permit.

8. Your data

You keep ownership of your content and data. We handle it as described in our privacy policy.

For personal data of your customers and contacts that we process on your behalf, you are the controller and we are your processor. We will: process it only to provide the service and on your documented instructions (these Terms and your settings); ensure our staff and sub-processors are bound by confidentiality; use only the sub-processors listed in our privacy policy, and update that list before adding new ones; apply the security measures described there; help you respond to requests from individuals and meet your data-protection obligations; notify you without undue delay after becoming aware of a personal data breach affecting your data; and delete your data when you close your account, except where the law requires us to keep it. You are responsible for having a lawful basis, and giving the notices your customers need, for the data you bring into Cresa and the messages you send.

9. Intellectual property

Cresa, its software, trademarks and content belong to Crest Sync (Private) Limited and its licensors. We grant you a limited, non-exclusive, non-transferable right to use the service during your subscription.

10. Third-party services

The service works with third-party platforms and providers, including Meta, OpenAI, Google, ElevenLabs, Microsoft, Twilio and Paddle. Your use of them is subject to their terms, and we are not responsible for their acts, omissions or availability.

11. Disclaimers

The service is provided “as is” and “as available”, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted, error-free or secure, or that AI output will be accurate.

12. Limitation of liability

To the maximum extent permitted by law, Cresa and its affiliates are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill. Our total liability arising from or relating to the service will not exceed the greater of the amounts you paid for the service in the twelve months before the claim and USD 100. Nothing in these Terms excludes or limits liability that cannot be excluded or limited by law, such as liability for fraud.

13. Indemnity

You will indemnify and hold Cresa harmless from claims, damages and expenses arising from your content, your use of the service, or your breach of these Terms, a platform policy or the law.

14. Suspension and termination

We may suspend or end access for misuse, security risk, non-payment, or breach of the law or a platform policy. You can stop using the service at any time by cancelling your subscription, disconnecting channels and asking us to close your account. You can export your contacts before closing; after closure we delete workspace data as described in our privacy policy and data deletion page. Terms that by their nature should survive termination will survive.

15. Governing law

These Terms are governed by the laws of the Islamic Republic of Pakistan, without regard to conflict-of-laws principles. The courts of Pakistan have exclusive jurisdiction over any dispute, subject to any mandatory rights you have under local law. Before starting proceedings, each party agrees to raise the dispute in writing with the other and try in good faith to resolve it for 30 days.

16. Changes

We may update these Terms. We will change the “last updated” date and, where appropriate, give additional notice. Continuing to use the service after a change takes effect means you accept it.

17. General

You must not use the service in breach of export-control or sanctions laws, or from a country or for a person subject to comprehensive sanctions. Neither party is liable for delays or failures caused by events beyond its reasonable control, including outages of connected platforms. You may not transfer these Terms without our consent; we may transfer them as part of a merger, acquisition or sale of assets. If any provision is found unenforceable, the rest stays in effect. Not enforcing a provision is not a waiver of it. These Terms, together with the policies they refer to, are the entire agreement between us about the service. If a translation differs from the English version, the English version prevails.

18. Contact

Crest Sync (Private) Limited, Suite #611, 6th Floor, Mashriq Centre, Sir Shah Suleman Road, Block-14, Gulshan-e-Iqbal, Karachi 75850, Pakistan
hello@crestsync.com